If your goal is brighter, healthier-looking skin, your morning and evening skincare routines should serve different purposes. During the day, the focus is on protecting the skin from environmental stressors and UV damage. At night, the skin naturally enters its repair phase, making it the ideal time to use powerful active ingredients such as retinoids. Renowned for their ability to address acne, pigmentation, uneven texture, and visible signs of ageing, retinoids are widely considered one of the gold-standard ingredients in modern skincare.